How digital marketing can promote a business online? – Aubrey Owen

How digital marketing can promote a business online? – Aubrey Owen

Aubrey Owen How digital marketing can promote a business online

Is your Website a lead generation machine? Your Website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline.

Aubrey Owen - Digital Switch to mobile First impressions count and more people will see your home page than any other page on your Website. So, make sure your home page is as welcoming and useful as possible.

You have to invest in your Website’s lead generation potential by making your home page clearly communicate what your company does and the audiences you serve.
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It should clearly communicate your capabilities and the solutions you want to provide. Most importantly, it should focus on your prospects’ needs and serve to guide them through your Website to find the information that can best help them plus a solid SEO strategy is a must.

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People think their Website is designed to serve the thousands of people that will visit it. The reality is that one person will visit your Website at a time.
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And you need to connect with each visitor by having a well designed, highly converting landing page and well done SEO that will bring you the targeted traffic that you need and from that you will build your pipeline of clients. Increasing your conversion rates is absolutely crucial. Having a good conversion rate is the foundation of high sales volume.

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Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for leads can be done easily and not as overwhelming and time-consuming as many claim.

Let’s say your goal is to increase your sales by 50%. How would you do it? More advertising? Producing 50% more content? 50% more time, effort and money into marketing?

All of this could work, but it sure is much faster and cheaper to do it by increasing your conversion rate. Remember – if you have 2% conversion, going to 3% is actually a 50% uplift in results!

 

 

Sometimes just a small tweak can lead to significant improvement in conversion rates. Many small and a few big tweaks combined can bring dramatic increase in your results.

Business owner results and optimizing marketing strategy Aubrey Owen Digital Marketing Consultation Expert

Most website owners struggle with the strategy of online lead generation through their websites. They’re unsure where to begin, or how to begin. But like all website owners, they know they need SEO. Without SEO, nothing can be achieved.

The leads are getting harder and harder to come by using traditional marketing techniques like print ads and tradeshows. With fewer quality leads coming in, and many marketing budgets are low, the cost per lead is increasing. If you feel you need help with your current website, SEO, or Digital Strategy contact Aubrey Owen with questions. 

-Aubrey Owen