Streamlining Content via Website Evaluation to help get found online… Your Digital Strategist would advise periodic website audits to ensure the accuracy and quality of your content. Perhaps one piece of advice would be to check how updated the keywords are, right after a set of analyses are made....
Digital Marketing for Business
How Content Marketing should be implemented by your Digital Strategist – Aubrey Owen
How Content Marketing should be implemented by Your Digital Strategist Your Digital Strategist has the ability to get the company’s message on top of Search Engine rankings. The said expert will merge content along with SEO elements such as keyword insertions. Content can be in forms of blog...
SEO with SEM and how it works… by Aubrey Owen
SEO and SEM are important techniques to help your website appear in organic search results. Your website will appear in organic search results much faster if both your SEO and SEM keywords are the same. The more cohesive your marketing plan is, the more your website is able to...
Display Advertising should be used strategically to produce the best results with all 6 types of Display by Aubrey Owen
Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy. All six types of targeting for Display… Fencing: Geo Fencing is exactly what it sounds like putting a fence up...
Behavioral targeting with Display ads and how it works? by Aubrey Owen
Behavioral targeting with Display ads and how it works? Behavioral: When assessing the behavior of customers, keep track of the deals that customers are responding to the most. This will benefit you since you will know what deals to keep ongoing and what deals are not bringing in profits. Behavioral...
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen Demo: When determining the demographic of potential customers, you will have to determine whether display ads will appeal to a certain age group, family size, single, students, income, etc. This will help eliminate...
Contextual Targeting for Display SEM and how it works…by Aubrey Owen
Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...
Site Re-targeting and what it actually means…by Aubrey Owen
Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...
Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen
Geo Targeting vs Geo Fencing? Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...
Geo Fencing for Display advertising and what it is…by Aubrey Owen
Fencing: Geo Fencing is exactly what it sounds like; you put a fence up around a specific location digitally in order to target mobile phone users within a certain area. The best part is that you can fence multiple competitor’s locations at the same time with your display ads....