Display Advertising should be used strategically to produce the best results with all 6 types of Display by Aubrey Owen

Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy. All six types of targeting for Display… Fencing: Geo Fencing is exactly what it sounds like putting a fence up...

Behavioral targeting with Display ads and how it works? by Aubrey Owen

Behavioral targeting with Display ads and how it works? Behavioral: When assessing the behavior of customers, keep track of the deals that customers are responding to the most. This will benefit you since you will know what deals to keep ongoing and what deals are not bringing in profits. Behavioral...

Contextual Targeting for Display SEM and how it works…by Aubrey Owen

Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...

Site Re-targeting and what it actually means…by Aubrey Owen

Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...

What are the benefits to integrated B2B digital strategies…Aubrey Owen

Benefits to integrated B2B digital markerning strategies. B2B Strategy Benefits when they are integrated: – Cohesive strategy across all online platforms – Minimization of search engine confusion – Ease of Optimization – Track ability of results Using an integrated digital strategy that is B2B focused helps promote one cohesive...