Display Marketing comes back to life…by Aubrey Owen

Display Marketing Comes Back to Life   When it comes to finding a way to reach potential customers by online optimizing, the times are continually changing. By now, nearly every company realizes that they need to take some form of SEO driven content in consideration to boost traffic to...

Streamlining Content via Website Evaluation to help get found online… by Aubrey Owen

Streamlining Content via Website Evaluation to help get found online…   Your Digital Strategist would advise periodic website audits to ensure the accuracy and quality of your content. Perhaps one piece of advice would be to check how updated the keywords are, right after a set of analyses are made....

Display Advertising should be used strategically to produce the best results with all 6 types of Display by Aubrey Owen

Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy. All six types of targeting for Display… Fencing: Geo Fencing is exactly what it sounds like putting a fence up...

Behavioral targeting with Display ads and how it works? by Aubrey Owen

Behavioral targeting with Display ads and how it works? Behavioral: When assessing the behavior of customers, keep track of the deals that customers are responding to the most. This will benefit you since you will know what deals to keep ongoing and what deals are not bringing in profits. Behavioral...

Contextual Targeting for Display SEM and how it works…by Aubrey Owen

Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...

Site Re-targeting and what it actually means…by Aubrey Owen

Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...

Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen

Geo Targeting vs Geo Fencing? Geo:  Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...