Contextual Targeting for Display SEM and how it works…by Aubrey Owen

Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...

Site Re-targeting and what it actually means…by Aubrey Owen

Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...

Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen

Geo Targeting vs Geo Fencing? Geo:  Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...