T-Mobile and AT&T announced that they will be enabling FM digital chips in cell phones:
T-Mobile and AT&T announced that they will be enabling FM digital chips in cell phones. This means that the industry is moving into a world where local FM radio will be available on all smartphones. In the digital space this opens up massive opportunity for collaboration between Digital Marketing strategies and traditional marketing such as radio. This is a huge step in the right direction for radio to take the lead back in the media industry. With Smart Reach Digital being the “Agency” for Entercom they are well aware of how to integrate the two mediums to gain the best results for clients. This is an exciting update from the Cell Phone conglomerates.