Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy.
All six types of targeting for Display…
Behavioral: What behaviors people have online and how they help you determine if they are your target customer. (if they listen to 98.9 The Rock, they like rock music, and like loud music target for guitar company, speaker company, motorcycle company)
Site Retargeting: Site retargeting is when someone comes to your site, but they don’t contact you or don’t purchase you can follow them around for 30 days to get them back to your site to make an online conversion (purchase/provide contact info).
Using all six components in a geo marketing plan will help to increase profits and increase traffic. The more details your ad campaign includes, the more it will reach the right kind of customer who is wanting your type of service or product. This display ad technology can be an alternative to PPC (pay per click advertising) and SEM (search engine marketing) or in addition to these digital marketing techniques. You will always want to use a website tracking system in order to see what customers have clicked on while visiting your website. This will help determine what information, service or products are successful and what content may need to be revised. Geo fencing will also help increase PPC performance since customers may recall seeing a certain display ad on a previous day and recognize a business while they are using a search engine.
by Aubrey Owen