Geo Targeting vs Geo Fencing?
Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other type of website. What geographic location will be targeted? Being able to pinpoint customers in your area will bring in local customers. You do not want your local business to be advertising to customers located in another city. This pulls more people into your funnel.
By Aubrey Owen