Site re-targeting and what it actually means…
Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after they visit your site. If a business woman goes to your site to buy shoes and then they get a phone call and get caught up with work and forget to submit the order, your ads will follow her on Facebook, the weather channel website, or 10,000 other sites she has the potential to be on to remind her she forgot to check out. This helps follow the bottom of the funnel leads to get them back to purchase or request a consultation.
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by Brey Owen