How chat boxes can increase leads on your website
Few things matter more to you as a small business owner than prospects and customers. After all, your mission is to grow. So, if you’re not generating leads and amassing customers, your business is essentially kaput. For this reason, you’re always on the lookout for tools to help you succeed. Unfortunately, not every tool is specifically for small business owners, and many of the “latest and greatest” products cost too much money. When you’re trying to make bank, the last thing you want to do is break it. Fortunately, there is something out there that’s perfect for small business owners. Chat box for your website is simple and affordable. Best of all, it genuinely does what you need it to: generate leads and drive sales.
Chat box creates better customers.
An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful. And that helpfulness actually can help pay the bills. As an eMarketer report found, “63% of respondents who chatted said they were more likely to return to the site, and 62% reported being more likely to purchase from the site again.
Chat box improves page rank.
To generate more leads, you’ve got to get more traffic to your website. One way to boost traffic is to rank higher in search results. Search engines, like Google, Bing, and Yahoo, factor dwell time—or the time a user spends on a web page—into their ranking algorithms. Adding chat box to your website is a fast and affordable way to engage users, thus keeping them on your website longer, which can improve rank over time.
Chat box improves conversion rates.
It’s happened to all of us. We’re browsing around online, debating between two or three items, destinations, services, or tools. Which do we choose? This same indecisiveness is plaguing your customers, too, and it’s happening all the time. In these scenarios, your business can’t afford to play it passive. Instead, use your website’s chat box to engage these prospects. You can answer questions, provide advice and recommendations, overcome objections, and ultimately, get them to pull the trigger on the thing that genuinely works best for them. This strategy works.
Chat box helps inform strategy.
Lastly, live chat gives you an immediate and intimate look into the wants and needs of your customers. Thanks to chat transcripts, you can analyze all of these interactions to gain better insight into every facet of your business and thus, make better-informed decisions. This can prove vital in your lead acquisition and sales strategies.
Your website’s chat box is on even when you aren’t.
When it comes to the Internet, everything is always “on.” In the real world, though, we all have to sleep at some point—even small businesses owners. Chat box work like everything else on the Internet; they’re always on, too, even when you aren’t. During your business hours, you can use the chat box to engage and convert prospects. When you need to sleep or—you know—live your life, you can convert your chat box into an automated email capture form. Boom! 24/7 lead acquisition.
By Aubrey Owen