Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending – Carl Bard. When it comes to rebranding you need to know that your starting fresh. Make every decision deliberate and effective. Many major corporations rebrand all the time to gain greater impact and influences on the current target market. You can’t always delete the learning curve of an industry, but one can always learn from and optimize it. One key point to remain focused on is keeping your energy positive at all times. When thinking about your target audience and your messaging to them make sure that every statement has positive energy behind it. Negative Nancy can be a slippery slope. If you own a business and have not ever taken a Public Relations course, step back and review your messaging to clients. Make sure during a pitch or informative information has a powerful positive spin on it. It can change everything. Stay focused, stay strong, stay motivated and don’t forget to stay driven. This is a learning moment seize it and own it!