You can conquer almost any fear if you will only make up your mind to do so. For remember, fear doesn’t exist anywhere except in the mind. – Dale Carnegie
Whenever you are making decisions in business if you are functioning out of fear don’t act. Stop, process, and research. Many sales tactics are underlined with creating fear in order to cause someone to take action. If your marketing campaign uses only one focus to cause fear, then re-evaluate your value proposition and make sure it is included in order to counter the negativity created. Business can thrive on creating fear security firms do it all the time. If you are acting in fear find the value proposition and make sure it aligns with your business model before finalizing any details or documents.