If you have a company make each minute count. All the minutes add up at the end of the year. Tell your sales team if it is 15 min until clock out time tell them to make just one more dial or one more call before they finish their...
Articles with the Tag B2B Digital Strategy
Display Marketing comes back to life…by Aubrey Owen
Display Marketing Comes Back to Life When it comes to finding a way to reach potential customers by online optimizing, the times are continually changing. By now, nearly every company realizes that they need to take some form of SEO driven content in consideration to boost traffic to...
Streamlining Content via Website Evaluation to help get found online… by Aubrey Owen
Streamlining Content via Website Evaluation to help get found online… Your Digital Strategist would advise periodic website audits to ensure the accuracy and quality of your content. Perhaps one piece of advice would be to check how updated the keywords are, right after a set of analyses are made....
How Content Marketing should be implemented by your Digital Strategist – Aubrey Owen
How Content Marketing should be implemented by Your Digital Strategist Your Digital Strategist has the ability to get the company’s message on top of Search Engine rankings. The said expert will merge content along with SEO elements such as keyword insertions. Content can be in forms of blog...
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen Demo: When determining the demographic of potential customers, you will have to determine whether display ads will appeal to a certain age group, family size, single, students, income, etc. This will help eliminate...
Site Re-targeting and what it actually means…by Aubrey Owen
Site re-targeting and what it actually means… Site Retargeting: Site retargeting gets confused by company owners, but really it is when someone comes to your own site and you are able to drop a pixel on them to be able to follow them around online for 30 days after...
Geo Fencing for Display advertising and what it is…by Aubrey Owen
Fencing: Geo Fencing is exactly what it sounds like; you put a fence up around a specific location digitally in order to target mobile phone users within a certain area. The best part is that you can fence multiple competitor’s locations at the same time with your display ads....
What are the benefits to integrated B2B digital strategies…Aubrey Owen
Benefits to integrated B2B digital markerning strategies. B2B Strategy Benefits when they are integrated: – Cohesive strategy across all online platforms – Minimization of search engine confusion – Ease of Optimization – Track ability of results Using an integrated digital strategy that is B2B focused helps promote one cohesive...