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Articles with the Tag by Aubrey Owen
Reputation management and your responsibility as a business owner…by Aubrey Owen
Reputation management and your responsibility as a business owner… The more sites you are listed on the more reviews will be pushed to your client base. The more reviews you have the easier it is to bury a bad review. As a business owner it is your responsibility to...
What are the benefits to integrated B2B digital strategies…Aubrey Owen
Benefits to integrated B2B digital markerning strategies. B2B Strategy Benefits when they are integrated: – Cohesive strategy across all online platforms – Minimization of search engine confusion – Ease of Optimization – Track ability of results Using an integrated digital strategy that is B2B focused helps promote one cohesive...
Why is the Digital World so difficult to grasp for CEOs? – Aubrey Owen
Why is the Digital World so difficult for CEO’s to grasp?… The number one reason why CEO’s do not understand the Digital World is because they have no interest in understanding it. If it cannot be simplified into a 3 step process we typically want nothing to do with...
Features of Online Display that a successful business needs to have – Aubrey Owen
Only a handful of companies that have authorization to run ads on Facebook. – HUGE for a your business Narrow the ads to reach specific zip codes. Search re-targeting. – If someone does a search for your industry in the geographic area you decide, companies can follow them from...
Pre-roll video should you use for business? – Aubrey Owen
Last week there was a tremendous jump in retail revenue from the new YouTube button option. For pre-roll videos according to Google Wayfair saw 3 times the revenue with YouTube campaigns. Another example was Sephora where they had an 80% increase in brand consideration and 54% increase in ad...
3 Key Steps to Digital Marketing for your Business – Aubrey Owen
3 Key Steps to Digital Marketing that most Business Owners forget: 1. Online Functionality 2. Monitoring Results 3. Optimizing Online Functionality – Many companies and CEOs spend thousands of dollars to have the perfect website designed. They look at how it appeals to the eye, making sure the graphics...
3 Key Steps to Digital Marketing for your Business – Aubrey Owen
3 Key Steps to Digital Marketing that most Business Owners forget: 1. Online Functionality 2. Monitoring Results 3. Optimizing Online Functionality – Many companies and CEOs spend thousands of dollars to have the perfect website designed. They look at how it appeals to the eye, making sure the graphics...