Display Marketing Comes Back to Life When it comes to finding a way to reach potential customers by online optimizing, the times are continually changing. By now, nearly every company realizes that they need to take some form of SEO driven content in consideration to boost traffic to...
Articles with the Tag Display Advertising
Display Advertising should be used strategically to produce the best results with all 6 types of Display by Aubrey Owen
Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy. All six types of targeting for Display… Fencing: Geo Fencing is exactly what it sounds like putting a fence up...
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen
Demo targeting or Demographic targeting and what it does for Display (SEM) advertising? by Aubrey Owen Demo: When determining the demographic of potential customers, you will have to determine whether display ads will appeal to a certain age group, family size, single, students, income, etc. This will help eliminate...
Contextual Targeting for Display SEM and how it works…by Aubrey Owen
Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...
Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen
Geo Targeting vs Geo Fencing? Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...
Geo Fencing for Display advertising and what it is…by Aubrey Owen
Fencing: Geo Fencing is exactly what it sounds like; you put a fence up around a specific location digitally in order to target mobile phone users within a certain area. The best part is that you can fence multiple competitor’s locations at the same time with your display ads....