Behavioral targeting with Display ads and how it works? Behavioral: When assessing the behavior of customers, keep track of the deals that customers are responding to the most. This will benefit you since you will know what deals to keep ongoing and what deals are not bringing in profits. Behavioral...
Articles with the Tag marketing consultants
Contextual Targeting for Display SEM and how it works…by Aubrey Owen
Contextual: Choose words that appeal to a customer’s senses. For example, instead of saying “hazelnut muffin” the banner ad may say “delicious hazelnut muffin”. Choosing words to describe your deal wisely will make you stand out more than another bakery who is also selling muffins. This helps increase conversions...
Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen
Geo Targeting vs Geo Fencing? Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...
What are Digital Marketing Consultants truly missing when it comes to helping businesses large or small?
What are Digital Marketing Consultants truly missing when it comes to helping businesses large or small? Top 4 check points when choosing your Digital Marketing Consultant: 1) Business sense 2) Knowledge on ALL Online aspects 3) Experience in implementing online strategies for businesses both local and national corporations 4)...