How chat boxes can increase leads on your website Few things matter more to you as a small business owner than prospects and customers. After all, your mission is to grow. So, if you’re not generating leads and amassing customers, your business is essentially kaput. For this reason, you’re...
Aubrey Owen
No matter what kind of business you need an in-house marketing expert…Aubrey Owen
In order to have things run smoothly there needs to be a liaison between the person who sells you the service and the team that actually performs the service. This is known typically the campaign manager. Even a campaign manager handling many different accounts can sometimes let things slip...
Display Marketing comes back to life…by Aubrey Owen
Display Marketing Comes Back to Life When it comes to finding a way to reach potential customers by online optimizing, the times are continually changing. By now, nearly every company realizes that they need to take some form of SEO driven content in consideration to boost traffic to...
Streamlining Content via Website Evaluation to help get found online… by Aubrey Owen
Streamlining Content via Website Evaluation to help get found online… Your Digital Strategist would advise periodic website audits to ensure the accuracy and quality of your content. Perhaps one piece of advice would be to check how updated the keywords are, right after a set of analyses are made....
This is how you win the World Series! Proud to be a part of this great City! – Aubrey Owen
Kansas City Wins the World Series in 2015 and the whole City shuts down to make lasting memories with their favorite team! (We all were fans when they weren’t in the Playoffs so if feels that much better when they are!) by Aubrey Owen
SEO with SEM and how it works… by Aubrey Owen
SEO and SEM are important techniques to help your website appear in organic search results. Your website will appear in organic search results much faster if both your SEO and SEM keywords are the same. The more cohesive your marketing plan is, the more your website is able to...
Display Advertising should be used strategically to produce the best results with all 6 types of Display by Aubrey Owen
Display Advertising marketing consultants know a business will increase their profits if their display targeting includes geo targeting, geo fencing, site re-targeting, behavioral, demographic and contextual components in their display targeting strategy. All six types of targeting for Display… Fencing: Geo Fencing is exactly what it sounds like putting a fence up...
Display what is the difference between Geo Targeting vs Geo Fencing? by Aubrey Owen
Geo Targeting vs Geo Fencing? Geo: Determining different geo visitors to your site and sending them different message based on their location, ipaddress, country, state, zip code, city, etc. Geo targeting display advertising is more effective with the use of demographic targeting for physical or ecommerce stores and any other...
Geo Fencing for Display advertising and what it is…by Aubrey Owen
Fencing: Geo Fencing is exactly what it sounds like; you put a fence up around a specific location digitally in order to target mobile phone users within a certain area. The best part is that you can fence multiple competitor’s locations at the same time with your display ads....
Find a marketing expert with business knowledge and ability to develop a complete digital strategy for your company… Aubrey Owen
To find a marketing expert with business knowledge and ability to develop a complete digital strategy for a company you need to choose a Marketing Director that has worked with, for, studied under an MBA if they do not have one already, or are working towards an MBA themselves....